ConsumerContactInsights

“The Horsepower of Intelligence Behind Your Customers’ Interactions”

Customer Contact Data Analysis and Analytical Assessments
CCI’s data analysis tool-kit encompasses a very broad area of data collection methodologies and analytic techniques. We believe that, correctly orchestrated, Marketing Research and Behavioral Analysis are the keys to discerning fact from fiction, particularly when it comes to understanding what customers think and will do. Our approach to data management and mining varies dramatically depending on the needs of our client and the business problem we are trying to solve. However, our experience in designing and conducting primary research (i.e. focus groups, executive interviews, quantitative surveys, etc.) and behavioral analyses (i.e. predictive modeling, pattern recognition, critical event detection, etc.) is very deep and reaches across a broad range of industries and applications.

CCI also offers a proprietary Analytical Assessment to companies who have their own internal research and analysis capabilities. Often our clients’ question whether or not they are optimizing the use of these resources or getting the return on investment that they have made in their data warehousing and/or analytical platforms. In some cases, it is more a question if they have their analytical team focused on the right business problem, with the right data and the appropriate kind of technique. In other cases, it may be a question of performance - ensuring that the research and analysis they are performing providing lift in terms of their marketing, sales or service results.

Client Benefit
At CCI, our analytic competency is at the heart of our entire practice methodology and approach to consulting with clients. We believe that data is king and that truth and knowledge lie within the data. We never approach a client solution without first uncovering the underlying problem through rigorous and expertly executed research and analysis.

Christine E. Wright, CEO-President, Customer Contact Insights, Inc., 20500 Chalk Rd., Milan, IN 47031, (513) 313-0748